Richard Branson, a world famous and admired business leader writes in his leadership and management book, Screw Business as Usual, that business as usual is wrecking the planet and the sea of change that he sees underway is how new business models help people and the planet.
Maybe you’re just doing life for the paycheck, the profits and comforts? If that’s true, then what you do and who you do it with probably doesn’t hit your radar or move you far off your comfort zone. If, however, you are one of the growing numbers of people worldwide who are waking up and who want to shake things up, then by all means, start with yourself.
Your time is valuable. You are a valuable asset. Now is a good time to ask the question, “Am I putting my skills and talents in places I can do the most good?”
If I was king of all companies for a day, I’d print wallet sized copies of every company’s purpose and brand values for each employee. As a company, what better way to begin to help make sure you have the right people on the bus. And for an employee, what better way to help you decide if you’re on the right bus!
This becomes more interesting and involved because almost every brand knows how to say the right things. Brands pay expert message managers very well to create spins that produce increased shareholder value. Many companies have departments to prove that their values are your values. If your company is doing that, look deeply into this and discern what’s true for you, and beware, because the world has a large number of counterfeit brands and actors who play their parts to hoard gold.
Globally, humanity has a mess on its hands. It’s going to take some time for all the required changes however I’m optimistic that awareness is growing and the tide is turning. We’ve developed a dysfunctional economic system. The price we’ve been paying is the loss of our humanity. Look around and notice the joyless people who think they’ve got it made. They’re the ones who have been seduced and trapped by a money system that’s sucking their humanity. In part that’s what Branson means when he says business as usual is not working. We are all responsible for this level of disconnect; by numbing out in our comfort zones and failing to respect and appreciate each and every person and living thing.
A rule of thumb I learned is if you make a mess, clean it up. If you’re working for a brand that is counterfeit, say something, better yet do something. Find the courage to use your life, your values and your special talents to support a business and a level of consciousness that respects the global oneness we all share. Authentic expression, a renewed connection to life enhancing values and, most importantly, a deep appreciation for every single person are keys to paving a joyful future on earth.
Hall Marketing and Management Inc.
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